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Tailor-made corporate training program.
Behavioral Design in-house
Learn how to develop better solutions using behavioral sciences with your team.
Train your team with Heurística Lab, and develop your capabilities thanks to our experience in more than 50 behavioral science projects for organizations like:
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Learn
doing
Program description
Our specialized program, through carefully designed Masterclasses and Workshops, will enhance your team's capabilities through the practical application of behavioral sciences.
With a solution-focused methodology, our course is designed to equip your team with in-depth knowledge, innovative tools and effective strategies that can be immediately implemented in their professional context.
Format options
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Recorded: content library with live group work.
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Live: face-to-face or remote.
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Hybrid: recorded classes, with live meetings in all group work sessions.
Addressed to
Professionals with different levels of experience and interest in areas such as:
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Innovation
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Commercial and sales
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Marketing
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Communications
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Public policy
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Service design
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Consumer knowledge
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Human resource
Requirements: The course content has a high academic and applied content. However, no prior knowledge of behavioral sciences is required: any team willing to learn is welcome!
Contents
01
Fundamentals of
behavioral design.
02
Cognitive biases
in the industry.
03
Application
of behavioral design techniques.
04
Presentation
and evaluation of
solutions.
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Introduction to behavioral economics.
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Decision-making process, cognitive biases and heuristics.
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Introduction to behavioral design: application of behavioral design in customer experience.
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Q&A and discussion of questions and doubts in the application of behavioral design.
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Review of Session 1.
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Scientific evidence and examples of 6 industry cognitive biases.
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Group discussion on the presence of these biases in the organization's customers.
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Review of Session 2.
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COM-B and Fogg models of human behavior.
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Practical activity: Students work in groups to apply what they have learned in class to a challenge in their organization.
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Group discussion and teacher feedback.
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Review of Session 3.
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Presentations of behavioral design solutions: Each group presents its solution, receiving feedback from the teacher and peers.
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Final discussion and reflections on the process and results.
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Q&A and closing of the course.
You can customize your organization's educational experience by adjusting the content of the modules. You can have the flexibility to make them more concise or extensive, and you can also select additional modules according to your team's specific needs and goals at the time they are required.
For powerfull
teams
Some testimonials from our alumni
Testimonios
Our client's testimonial of the Behavioral Design in-house course for RIMAC Seguros de Perú
Your teacher
Mgtr. Pedro Del Carpio
MSc Cognitive and Decision Science
University College London - UCL
MSc Business Administration
Vrije Universiteit Amsterdam
Senior behavioral science consultant with more than 12 years of experience using psychology to improve product development, services and research.
Founder of Heurística Lab, one of the leading behavioral science agencies in Latin America.
He has led the execution of more than 50 research, design and experimentation projects. These projects have focused on:
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the banking and insurance industry in Peru.
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Gender and pension gap reduction in Colombia.
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financial inclusion for IDB Invest.
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social public policies for the World Bank.
Get to know Pedro a little better:
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