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Ideas


Heurística Lab
2 min read
Behavioral Research & Design: How to develop public policies to improve child development at a distance?
We optimized the communication of the Cuna Más National Program (PNCM) to promote the development of children under 36 months of age.

![The Little Jab Book of Injections [English and Spanish version]](https://static.wixstatic.com/media/1b6610_6ec56b55ca0141b3bc0a5df620aa93f9~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/1b6610_6ec56b55ca0141b3bc0a5df620aa93f9~mv2.webp)
Heurística Lab
1 min read
The Little Jab Book of Injections [English and Spanish version]
Translation of "The Little Jab Book", on strategies to encourage vaccination against COVID-19.

Heurística Lab
2 min read
Our book: The Science of Persuasion. A practical guide
Scientifically backed tactics to perfect your professional and personal communication and persuasion skills.


Heurística Lab
2 min read
Behavioral science in action: optimizing public policies for early childhood
How behavioral sciences are transforming public policies to improve early childhood in Peru.
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