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Ideas


What you should know about Daniel Kahneman
Discover the work and perspective of the winner of the Nobel Prize in Economics, an expert in behavioral economics who revolutionized the di
Heurística Lab
2 min read


What do you usually do when you feel sadness, stress, or frustration?
How to improve emotional well-being with simple actions backed by behavioral science.
Heurística Lab
2 min read


Behavioral science in action: optimizing public policies for early childhood
How behavioral sciences are transforming public policies to improve early childhood in Peru.
Heurística Lab
2 min read


Behavioral changes in work environments
How to improve workplace safety by understanding behavioral biases that impact work environments.
Heurística Lab
12 min read

Improving our beliefs: Bayes' Theorem
Bayes' Theorem, a key tool for probability estimation in the decision making process.
Heurística Lab
8 min read


Moulding uncertainty
Subjective Expected Utility (SEU) as a tool for optimizing decision making in situations of risk and uncertainty.
Heurística Lab
8 min read
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