:root{
  --font:'Helvetica Neue',Helvetica,Arial,-apple-system,system-ui,sans-serif;
  --ink:#1a1a1a;--ink-2:#3f4149;--mut:#5e6170;
  --accent:#2D1B7E;--accent-h:#3D2BA0;--accent-bright:#8B7FF5;--green:#4ade80;
  --grad:linear-gradient(120deg,#2D1B7E 0%,#5a3bb0 52%,#3fae8f 118%);
  --grad-accent:linear-gradient(135deg,#5b3aa6 0%,#8B7FF5 46%,#4ade80 124%);
  --grad-bright:linear-gradient(100deg,#9d8cf7 0%,#6ee7a8 100%);
  --bg:#f5f6f8;--surface:#fff;--bg-alt:#eef0f3;--line:#e2e5ea;--line-lt:#eef0f3;
  --dk:#0a0a0a;--dk2:#141416;--dktext:#f5f5f5;--dkmut:#a3a3a3;--dkmut2:#7c7c82;
  --r2:12px;--r3:16px;--r4:22px;--rFull:980px;--sp:clamp(72px,9vw,118px);
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{font-family:var(--font);color:var(--ink);background:var(--bg);line-height:1.62;font-weight:400;letter-spacing:.01em;-webkit-font-smoothing:antialiased;text-wrap:pretty}
h1,h2,h3,h4{font-weight:700;letter-spacing:.01em;line-height:1.12;color:var(--ink);text-wrap:balance}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.ct{max-width:1280px;margin:0 auto;padding:0 clamp(20px,2vw,32px)}
.eyebrow{font-size:11px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--accent)}
.eyebrow.mut{color:var(--mut)}
.eyebrow.on-dk{color:var(--accent-bright)}
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--font);font-size:15px;font-weight:500;padding:13px 26px;border-radius:var(--rFull);border:1.5px solid transparent;cursor:pointer;transition:all .16s ease;letter-spacing:.01em}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-h)}
.btn-ghost{background:transparent;border-color:var(--line);color:var(--ink-2)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent)}
.btn-dk-ghost{background:transparent;border-color:rgba(255,255,255,.28);color:#fff}
.btn-dk-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.arrow{color:var(--accent);font-weight:500;font-size:14px;display:inline-flex;align-items:center;gap:6px;transition:gap .15s}
.arrow:hover{gap:11px}

nav{position:sticky;top:0;z-index:30;display:flex;align-items:center;justify-content:space-between;padding:16px calc(clamp(20px,2vw,32px) + max(0px,(100% - 1280px)/2));background:rgba(245,246,248,.82);backdrop-filter:saturate(1.6) blur(12px);border-bottom:1px solid transparent;transition:border-color .2s,background .2s}
nav.scrolled{border-color:var(--line);background:rgba(245,246,248,.95)}
.logo{font-size:18px;font-weight:500;display:flex;align-items:center;gap:9px;letter-spacing:.01em}
.logo .wordmark-img{height:22px;width:auto;display:block}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{font-size:13.5px;font-weight:400;color:var(--ink-2);letter-spacing:.03em;transition:color .15s}
.nav-links a:hover,.nav-links a.ac{color:var(--accent)}
.nav-links .cta{padding:9px 18px;border-radius:var(--rFull);background:var(--accent);color:#fff;font-weight:500}
.nav-links .cta:hover{background:var(--accent-h);color:#fff}
.es{border:1px solid var(--line);border-radius:6px;padding:3px 8px;font-size:12.5px;color:var(--mut);cursor:pointer}
.burger{display:none;background:none;border:none;font-size:26px;color:var(--ink);cursor:pointer}

/* HERO — dark rounded card */
.hero{position:relative;overflow:hidden;background:var(--dk);min-height:660px;display:flex;align-items:center;isolation:isolate}
.hero .bg{position:absolute;inset:0;z-index:-2;background-size:cover;background-position:center 26%;opacity:.74;background-image:url('assets/hero-bg.jpg?v=47bcc116')}
@media(max-width:640px){.hero .bg{background-image:url('assets/hero-bg-mobile.jpg?v=d345a557')}}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(98deg,rgba(8,8,11,.97) 0%,rgba(9,9,12,.84) 36%,rgba(10,10,14,.4) 64%,rgba(45,27,126,.34) 100%)}
.hero .ct{position:relative;z-index:1;width:100%}
.hero .inner{padding:clamp(72px,8vw,124px) 0;max-width:900px}
.hero .eyebrow{color:var(--accent-bright);margin-bottom:24px;display:block}
.hero h1{color:#fff;font-size:clamp(44px,6.4vw,86px);font-weight:700;letter-spacing:-.03em;line-height:1.0;max-width:15ch}
.hero h1 .soft{background:var(--grad-bright);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero p{color:#c9c8d0;font-size:clamp(15px,1.5vw,18px);max-width:48ch;margin:24px 0 0;font-weight:400}
.hero .cta-row{display:flex;flex-wrap:wrap;gap:13px;margin:34px 0 24px}
.hero .trust{display:flex;align-items:center;gap:10px;color:#9a99a3;font-size:13.5px}
.hero .trust i{color:var(--green);font-size:17px}

section{padding:var(--sp) 0}
.kicker{margin-bottom:18px;display:block}
.h-lg{font-size:clamp(32px,4.6vw,60px);font-weight:700;letter-spacing:-.018em;line-height:1.06}
.h-md{font-size:clamp(27px,3.4vw,46px);font-weight:700;letter-spacing:-.012em}

/* APPROACH: light headline + supporting points */
.approach .grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,6vw,80px);align-items:start}
.approach .lead{font-size:16px;color:var(--ink-2);font-weight:400}
.approach .pts{margin-top:26px;border-top:1px solid var(--line)}
.approach .pt{padding:20px 0;border-bottom:1px solid var(--line)}
.approach .pt b{display:block;font-weight:500;font-size:15.5px;color:var(--ink);margin-bottom:4px}
.approach .pt span{font-size:14.5px;color:var(--mut)}

/* SERVICES: bordered grid with line icons */
.feat{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.feat .cell{position:relative;padding:clamp(24px,2.4vw,30px) clamp(20px,2vw,24px) clamp(20px,2vw,24px);display:flex;flex-direction:column;gap:12px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);box-shadow:0 1px 2px rgba(20,16,40,.03);transition:transform .22s cubic-bezier(.2,.7,.2,1),box-shadow .22s ease,border-color .22s ease}
.feat .cell:hover{transform:translateY(-4px);box-shadow:0 16px 32px -14px rgba(30,20,60,.16);border-color:var(--cell-accent)}
.feat .cell::after{content:"";position:absolute;top:0;left:20px;right:20px;height:3px;border-radius:0 0 3px 3px;background:var(--cell-accent);transform:scaleY(0);transform-origin:top;transition:transform .25s ease}
.feat .cell:hover::after{transform:scaleY(1)}
.feat .cell.c1{--cell-accent:#5b3aa6;--cell-bg:rgba(91,58,166,.1)}
.feat .cell.c2{--cell-accent:#8B7FF5;--cell-bg:rgba(139,127,245,.12)}
.feat .cell.c3{--cell-accent:#3fae8f;--cell-bg:rgba(63,174,143,.12)}
.feat .cell.c4{--cell-accent:#4ade80;--cell-bg:rgba(74,222,128,.12)}
.feat .idx{position:absolute;top:20px;right:22px;font-size:11px;font-weight:600;letter-spacing:.04em;color:var(--line);transition:color .22s ease}
.feat .cell:hover .idx{color:var(--cell-accent)}
.feat .chip{width:44px;height:44px;border-radius:12px;display:flex;align-items:center;justify-content:center;background:var(--cell-bg);transition:background .22s ease}
.feat .chip i{font-size:20px;color:var(--cell-accent)}
.feat .cell:hover .chip{background:var(--cell-accent)}
.feat .cell:hover .chip i{color:#fff}
.feat h3{font-size:16px;font-weight:600;color:var(--ink)}
.feat p{font-size:14px;color:var(--mut);flex:1;line-height:1.55}
.feat .arrow{margin-top:2px;font-size:13px;display:inline-flex;align-items:center;gap:5px;color:var(--ink)}
.feat .arrow i{font-size:14px;transition:transform .2s ease}
.feat .cell:hover .arrow i{transform:translateX(3px)}
@media(prefers-reduced-motion:reduce){.feat .cell,.feat .chip,.feat .idx,.feat .arrow i{transition:none}.feat .cell:hover{transform:none}}

/* CLIENTS */
.clients{position:relative;padding:clamp(50px,6.3vw,83px) 0}
.clients .eyebrow{color:var(--accent)}
.clients h2{background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:clamp(14px,1.7vw,23px)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.logo-marquee{position:relative;overflow:hidden;-webkit-mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent)}
.logo-marquee-track{display:flex;align-items:center;gap:clamp(40px,6vw,72px);width:max-content;animation:logo-scroll 34s linear infinite}
.logo-marquee:hover .logo-marquee-track{animation-play-state:paused}
.logo-marquee-track img{height:auto;width:auto;max-height:56px;max-width:195px;flex-shrink:0;filter:grayscale(100%) contrast(1.25);opacity:.8;transition:opacity .2s ease,filter .2s ease}
.logo-marquee-track img:hover{opacity:1;filter:grayscale(0%) contrast(1.1)}
.logo-marquee-track .logo-item{display:inline-flex;flex-direction:column;align-items:center;gap:6px;flex-shrink:0}
.logo-marquee-track .logo-caption{font-size:10.5px;color:var(--mut);white-space:nowrap;font-weight:500;letter-spacing:.01em}
.logo-marquee-track img.shrink{max-height:48px;max-width:166px}
@keyframes logo-scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){
  .logo-marquee{-webkit-mask-image:none;mask-image:none}
  .logo-marquee-track{animation:none;flex-wrap:wrap;justify-content:center;width:auto}
  .logo-marquee-track img.dup,.logo-marquee-track .logo-item.dup{display:none}
}
@media(max-width:640px){.logo-marquee-track img{max-height:42px;max-width:146px}.logo-marquee-track img.shrink{max-height:36px;max-width:124px}.logo-marquee-track{gap:32px;animation-duration:26s}.logo-marquee-track .logo-caption{font-size:10px}}

/* BOOK */
.book .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(34px,5vw,72px);align-items:center;max-width:1000px;margin:0 auto}
.book .cover img{width:300px;height:auto;max-width:100%;margin:0 auto;filter:drop-shadow(0 24px 44px rgba(45,27,126,.2))}
.book .sub{color:var(--mut);font-weight:300;display:block;font-size:.6em;margin-top:8px}
.book p.desc{color:var(--ink-2);margin:18px 0 24px;max-width:42ch;font-size:15.5px}
.book .feats{list-style:none;padding:0;margin:0 0 28px;border-top:1px solid var(--line)}
.book .feats li{display:flex;gap:11px;align-items:center;padding:13px 0;border-bottom:1px solid var(--line);font-size:14.5px;color:var(--ink-2)}
.book .feats i{color:var(--accent);font-size:18px}

/* CASES */
.cgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.cc{position:relative;background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);overflow:hidden;display:flex;flex-direction:column;cursor:pointer;transition:transform .2s ease,box-shadow .2s ease,border-color .2s}
.cc:hover{transform:translateY(-5px);box-shadow:0 22px 44px rgba(20,18,40,.1);border-color:transparent}
.cc[hidden]{display:none}
.cc .ph{height:172px;background-size:cover;background-position:center}
.cc .cb{padding:22px 22px 24px;display:flex;flex-direction:column;gap:10px;flex:1}
.cc .tag{font-size:11px;font-weight:500;letter-spacing:.04em;text-transform:uppercase;color:var(--accent)}
.cc .meta{font-size:11.5px;color:var(--mut)}
.cc h3{font-size:16.5px;font-weight:500;line-height:1.3;color:var(--ink)}
.cc .ex{font-size:14px;color:var(--mut);font-weight:400;flex:1}
.cc .more{font-size:13px;color:var(--accent);font-weight:500;display:inline-flex;align-items:center;gap:6px}
.dots{display:flex;align-items:center;justify-content:center;gap:14px;margin-top:42px}
.dots button{background:var(--surface);border:1px solid var(--line);width:42px;height:42px;border-radius:50%;color:var(--ink-2);font-size:18px;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:all .15s}
.dots button:hover{border-color:var(--accent);color:var(--accent)}
.dots .pg{cursor:pointer;color:var(--mut);font-size:14px;padding:4px 11px;border-radius:7px;transition:all .15s}
.dots .pg.on{color:#fff;background:var(--accent);font-weight:500}

/* CTA dark card */
.cta-band{position:relative;background:var(--dk);text-align:center;overflow:hidden;isolation:isolate;padding:clamp(72px,9vw,124px) 0}
.cta-band::after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(ellipse at 50% -6%,rgba(91,58,166,.5) 0%,transparent 60%),radial-gradient(circle at 86% 96%,rgba(74,222,128,.12) 0%,transparent 42%)}
.cta-band h2{color:#fff;font-size:clamp(28px,3.8vw,52px);max-width:20ch;margin:0 auto;font-weight:700;letter-spacing:-.015em}
.cta-band p{color:#b6b4c2;margin:18px auto 30px;max-width:48ch;font-size:17px}

/* FOOTER */
.foot{background:var(--surface);border-top:1px solid var(--line)}
.foot .ct{padding:64px 0 28px}
.foot .grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1.5fr;gap:40px}
.foot .brand .logo{margin-bottom:14px}
.foot .brand p{font-size:13.5px;color:var(--mut);max-width:30ch}
.foot h4{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mut);margin-bottom:16px;font-weight:500}
.foot ul{list-style:none;padding:0;margin:0}
.foot li{margin-bottom:10px;font-size:14px;color:var(--ink-2)}
.foot a{color:var(--ink-2);font-size:14px;transition:color .15s}
.foot a:hover{color:var(--accent)}
.foot ul li a{display:block;padding:5px 0}
.foot ul li{margin-bottom:0}
.foot .news p{font-size:13.5px;color:var(--mut);margin-bottom:14px}
.foot .field{display:flex;gap:8px}
.foot .field input{flex:1;background:var(--bg);border:1px solid var(--line);border-radius:var(--rFull);padding:11px 16px;font-size:14px;font-family:inherit;outline:none;color:var(--ink)}
.foot .field input:focus{border-color:var(--accent)}
.foot .field button{background:var(--accent);border:none;border-radius:var(--rFull);width:46px;color:#fff;font-size:17px;cursor:pointer;display:flex;align-items:center;justify-content:center}
.foot .soc{display:flex;gap:10px;margin-top:18px}
.foot .soc a{width:44px;height:44px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-size:17px;color:var(--ink-2);transition:all .15s}
.foot .soc a:hover{border-color:var(--accent);color:var(--accent)}
.foot .bottom{border-top:1px solid var(--line);margin-top:46px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;font-size:12.5px;color:var(--mut)}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}

@media(max-width:920px){
  .approach .grid{grid-template-columns:1fr;gap:30px}
  .feat{grid-template-columns:repeat(2,1fr)}
  .cgrid{grid-template-columns:repeat(2,1fr)}
  .foot .grid{grid-template-columns:1fr 1fr}
}
@media(max-width:600px){
  .burger{display:block}
  .nav-links{position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--surface);border-bottom:1px solid var(--line);padding:8px 22px 16px;display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 0;border-bottom:1px solid var(--line-lt)}
  .nav-links .cta{text-align:center;margin-top:10px}
  .feat{grid-template-columns:1fr}
  .book .wrap{grid-template-columns:1fr;text-align:center}
  .book .cover{order:-1}
  .book .feats li,.book p.desc{text-align:left}
  .cgrid{grid-template-columns:1fr}
  .foot .grid{grid-template-columns:1fr}
}

/* ── Service / content pages ── */
.svc-hero{position:relative;background:var(--dk);overflow:hidden;isolation:isolate;min-height:400px;display:flex;align-items:center}
.svc-hero::after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(ellipse at 20% -14%,rgba(108,72,196,.62) 0%,transparent 56%),radial-gradient(circle at 94% 28%,rgba(74,222,128,.18) 0%,transparent 46%)}
.svc-hero .inner{padding:clamp(72px,8vw,118px) 0;max-width:900px}
.svc-hero .eyebrow{margin-bottom:20px;display:block;width:max-content;background:var(--grad-bright);-webkit-background-clip:text;background-clip:text;color:transparent}
.svc-hero h1{color:#fff;font-size:clamp(40px,5.6vw,74px);font-weight:700;letter-spacing:-.03em;line-height:1.0}
.svc-hero .sub{color:#c9c8d0;font-size:clamp(17px,1.7vw,22px);margin:22px 0 30px;max-width:42ch;font-weight:400}
.svc-nav{display:flex;gap:9px;flex-wrap:wrap}
.svc-nav a{font-size:13px;color:#c9c8d0;border:1px solid rgba(255,255,255,.18);border-radius:var(--rFull);padding:8px 16px;transition:all .15s}
.svc-nav a:hover{border-color:#fff;color:#fff}
.svc-nav a.on{background:#fff;color:var(--dk);border-color:#fff;font-weight:500}
.prose{max-width:66ch}
.prose>p{font-size:16.5px;color:var(--ink-2);margin-bottom:20px;line-height:1.72}
/* shared reading-width utility for secondary paragraphs (text held to the ~66ch measure) */
.note{max-width:66ch;color:var(--ink-2);font-size:16.5px;line-height:1.7}
.prose .lead{font-size:clamp(18px,2vw,22px);color:var(--ink);font-weight:400;margin-bottom:28px;line-height:1.5;letter-spacing:-.01em}
.sec-head{margin-bottom:34px;max-width:720px}
.sec-head h2{font-size:clamp(25px,3vw,40px);font-weight:700;letter-spacing:-.012em}
.two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(34px,5vw,72px);align-items:start}

/* concept teaser graphics (svc pages) — sensation, not fake precision: no axes, no invented numbers */
.teaser{margin-top:30px}
.teaser svg{width:100%;height:auto;display:block;overflow:visible}
.teaser .baseline{stroke:var(--line);stroke-width:1.5;stroke-dasharray:3 5}
.teaser .trend{stroke:var(--accent-bright);stroke-width:2;fill:none;opacity:0;stroke-dasharray:260;stroke-dashoffset:260}
.reveal.in .teaser .trend{opacity:.55;animation:teaserTrend 1.1s .3s cubic-bezier(.3,.7,.3,1) forwards}
@keyframes teaserTrend{to{stroke-dashoffset:0}}
.teaser .dot{opacity:0;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .dot{animation:teaserDot .5s cubic-bezier(.2,.8,.2,1) both}
.teaser .dot.control{fill:var(--mut)}
.teaser .dot.treat{fill:var(--green)}
.teaser .dot.glow{fill:var(--accent-bright)}
@keyframes teaserDot{from{opacity:0;transform:scale(.3)}to{opacity:1;transform:scale(1)}}
.teaser .dot:nth-of-type(1){animation-delay:.05s}.teaser .dot:nth-of-type(2){animation-delay:.12s}
.teaser .dot:nth-of-type(3){animation-delay:.19s}.teaser .dot:nth-of-type(4){animation-delay:.26s}
.teaser .dot:nth-of-type(5){animation-delay:.33s}.teaser .dot:nth-of-type(6){animation-delay:.4s}
.teaser .dot:nth-of-type(7){animation-delay:.47s}.teaser .dot:nth-of-type(8){animation-delay:.54s}
.teaser .dot:nth-of-type(9){animation-delay:.61s}.teaser .dot:nth-of-type(10){animation-delay:.68s}
.teaser .dot:nth-of-type(11){animation-delay:.75s}.teaser .dot:nth-of-type(12){animation-delay:.82s}
.teaser .pulse{fill:none;stroke:var(--green);stroke-width:1.5;opacity:0;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .pulse{animation:teaserPulse 2s 1.4s ease-out infinite}
@keyframes teaserPulse{0%{opacity:.5;transform:scale(.6)}100%{opacity:0;transform:scale(2.2)}}
.teaser-labels{display:flex;justify-content:space-between;margin-top:12px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--mut);font-weight:500}

/* B: person-icon cluster (scattered individuals -> shared reason found) */
.teaser .person{opacity:0;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .person{animation:teaserDot .5s cubic-bezier(.2,.8,.2,1) both}
.teaser .person.control{fill:var(--mut)}
.teaser .person.treat{fill:var(--green)}
.teaser .person.treat2{fill:var(--accent-bright)}
.teaser .person:nth-of-type(1){animation-delay:.03s}.teaser .person:nth-of-type(2){animation-delay:.08s}
.teaser .person:nth-of-type(3){animation-delay:.13s}.teaser .person:nth-of-type(4){animation-delay:.18s}
.teaser .person:nth-of-type(5){animation-delay:.23s}.teaser .person:nth-of-type(6){animation-delay:.28s}
.teaser .person:nth-of-type(7){animation-delay:.33s}.teaser .person:nth-of-type(8){animation-delay:.38s}
.teaser .person:nth-of-type(9){animation-delay:.43s}.teaser .person:nth-of-type(10){animation-delay:.48s}
.teaser .person:nth-of-type(11){animation-delay:.65s}.teaser .person:nth-of-type(12){animation-delay:.71s}
.teaser .person:nth-of-type(13){animation-delay:.77s}.teaser .person:nth-of-type(14){animation-delay:.83s}
.teaser .person:nth-of-type(15){animation-delay:.89s}.teaser .person:nth-of-type(16){animation-delay:.95s}
.teaser .person:nth-of-type(17){animation-delay:1.01s}.teaser .person:nth-of-type(18){animation-delay:1.07s}
.teaser .person:nth-of-type(19){animation-delay:1.13s}.teaser .person:nth-of-type(20){animation-delay:1.19s}
.teaser .target{opacity:0;fill:none;stroke:var(--accent-bright);stroke-width:2}
.reveal.in .teaser .target{animation:teaserDot .5s 1.3s cubic-bezier(.2,.8,.2,1) both}

/* C: nudge journey (blocked path vs. path that curves around the barrier to the goal) */
.teaser .path-start{opacity:0;transform-origin:center;transform-box:fill-box;fill:var(--mut)}
.reveal.in .teaser .path-start{animation:teaserDot .4s cubic-bezier(.2,.8,.2,1) both}
.teaser .path-block{stroke:var(--mut);stroke-width:2.5;opacity:0}
.reveal.in .teaser .path-block{opacity:.55;transition:opacity .4s .2s}
.teaser .barrier{opacity:0;transform-origin:center;transform-box:fill-box;fill:var(--ink)}
.reveal.in .teaser .barrier{animation:teaserBarrier .4s .5s cubic-bezier(.2,.8,.2,1) both}
@keyframes teaserBarrier{from{opacity:0;transform:scaleY(0)}to{opacity:1;transform:scaleY(1)}}
.teaser .path-nudge-a{stroke:var(--accent-bright);stroke-width:2.5;fill:none;opacity:0;stroke-dasharray:130;stroke-dashoffset:130}
.reveal.in .teaser .path-nudge-a{opacity:1;animation:teaserTrend .6s .55s cubic-bezier(.3,.7,.3,1) forwards}
.teaser .path-nudge-b{stroke:var(--green);stroke-width:2.5;fill:none;opacity:0;stroke-dasharray:220;stroke-dashoffset:220}
.reveal.in .teaser .path-nudge-b{opacity:1;animation:teaserTrend .8s 1.05s cubic-bezier(.3,.7,.3,1) forwards}
.teaser .goal{opacity:0;fill:none;stroke:var(--green);stroke-width:2.5;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .goal{animation:teaserDot .4s 1.75s cubic-bezier(.2,.8,.2,1) both}
.teaser .goal-check{stroke:var(--green);stroke-width:2.5;fill:none;stroke-linecap:round;stroke-linejoin:round;opacity:0}
.reveal.in .teaser .goal-check{animation:teaserDot .3s 1.95s cubic-bezier(.2,.8,.2,1) both}

/* D: growth steps (static baseline -> capacity that grows with practice) */
.teaser .base-bar{opacity:0;transform-origin:left center;transform-box:fill-box}
.reveal.in .teaser .base-bar{animation:teaserBaseBar .4s cubic-bezier(.2,.8,.2,1) both}
@keyframes teaserBaseBar{from{opacity:0;transform:scaleX(0)}to{opacity:1;transform:scaleX(1)}}
.teaser .base-dot{opacity:0;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .base-dot{animation:teaserDot .4s .3s cubic-bezier(.2,.8,.2,1) both}
.teaser .step{opacity:0;transform-origin:bottom center;transform-box:fill-box}
.reveal.in .teaser .step{animation:teaserStep .45s cubic-bezier(.2,.8,.2,1) both}
@keyframes teaserStep{from{opacity:0;transform:scaleY(0)}to{opacity:1;transform:scaleY(1)}}
.teaser .step:nth-of-type(1){animation-delay:.5s}.teaser .step:nth-of-type(2){animation-delay:.62s}
.teaser .step:nth-of-type(3){animation-delay:.74s}.teaser .step:nth-of-type(4){animation-delay:.86s}
.teaser .step:nth-of-type(5){animation-delay:.98s}
.teaser .badge{opacity:0;fill:none;stroke:var(--green);stroke-width:2.5;transform-origin:center;transform-box:fill-box}
.reveal.in .teaser .badge{animation:teaserDot .4s 1.55s cubic-bezier(.2,.8,.2,1) both}
.teaser .badge-check{stroke:var(--green);stroke-width:2.5;fill:none;stroke-linecap:round;stroke-linejoin:round;opacity:0}
.reveal.in .teaser .badge-check{animation:teaserDot .3s 1.75s cubic-bezier(.2,.8,.2,1) both}

@media(prefers-reduced-motion:reduce){.teaser .trend,.teaser .dot,.teaser .pulse,.teaser .person,.teaser .target,.teaser .path-block,.teaser .barrier,.teaser .path-nudge-a,.teaser .path-nudge-b,.teaser .goal,.teaser .goal-check,.teaser .path-start,.teaser .base-bar,.teaser .base-dot,.teaser .step,.teaser .badge,.teaser .badge-check{animation:none!important;opacity:1!important;stroke-dashoffset:0!important;transform:none!important}}
.steps{display:grid;max-width:880px}
.step{display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:start;padding:28px 0;border-bottom:1px solid var(--line)}
.step:first-child{border-top:1px solid var(--line)}
.step .n{font-size:16px;font-weight:500;color:#fff;background:var(--grad);border-radius:50%;width:48px;height:48px;display:flex;align-items:center;justify-content:center;flex-shrink:0;box-shadow:0 10px 24px rgba(74,44,158,.3)}
.step h3{font-size:19px;font-weight:500;margin-bottom:10px}
.step p{font-size:15px;color:var(--ink-2);line-height:1.65;margin-bottom:10px}
.step .ex{font-size:14px;color:var(--mut);background:var(--bg);border-radius:var(--r2);padding:12px 16px;margin-top:8px}
.numlist{list-style:none;padding:0;margin:0}
.numlist li{display:flex;gap:18px;align-items:baseline;padding:17px 0;border-bottom:1px solid var(--line);font-size:16px;color:var(--ink-2)}
.numlist li:first-child{border-top:1px solid var(--line)}
.numlist .num{font-weight:600;min-width:26px;font-size:15px;background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.quote{background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);padding:clamp(30px,4vw,52px)}
.quote p{font-size:clamp(19px,2.1vw,26px);font-weight:400;color:var(--ink);line-height:1.42;letter-spacing:-.012em}
.quote .who{margin-top:22px;font-size:13px;color:var(--mut)}
.quote .who b{color:var(--ink);font-weight:600;font-size:15.5px;display:block;margin-bottom:4px}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{border:1px solid var(--line);border-radius:var(--rFull);padding:10px 18px;font-size:14.5px;color:var(--ink-2);background:var(--surface)}
.callout{position:relative;overflow:hidden;background:linear-gradient(120deg,rgba(108,72,196,.07),rgba(74,222,128,.05));border:1px solid rgba(108,72,196,.16);border-radius:var(--r3);padding:clamp(24px,3vw,38px);padding-left:clamp(30px,3.6vw,46px)}
.callout::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--grad)}
.callout .tag{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:10px;display:block;max-width:100%;background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.callout p{font-size:16px;color:var(--ink-2);line-height:1.7}
.fcards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.fcard{position:relative;overflow:hidden;border:1px solid var(--line);border-radius:var(--r3);padding:26px;background:var(--surface);box-shadow:0 1px 2px rgba(20,16,40,.03)}
.fcard .ic{font-size:24px;margin-bottom:14px;width:max-content;background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.fcard h3{font-size:16px;font-weight:500;margin-bottom:8px}
.fcard p{font-size:14px;color:var(--mut);line-height:1.6}
.tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:18px}
.tile{position:relative;overflow:hidden;background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);padding:28px 26px;display:flex;flex-direction:column;box-shadow:0 1px 2px rgba(20,16,40,.03)}
.tile .top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px}
.iconchip{width:52px;height:52px;border-radius:15px;display:flex;align-items:center;justify-content:center;font-size:25px;background:linear-gradient(140deg,rgba(91,58,166,.13),rgba(74,222,128,.10));border:1px solid rgba(91,58,166,.12)}
.iconchip i{background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.fcard .iconchip{margin-bottom:16px}
.tile .num{font-size:13px;font-weight:600;letter-spacing:.06em;color:#bcbbc8}
.tile h3{font-size:16px;font-weight:600;color:var(--ink);line-height:1.3;margin-bottom:9px}
.tile p{font-size:13.5px;color:var(--mut);line-height:1.56}
@media(max-width:760px){.two{grid-template-columns:1fr;gap:30px}.fcards{grid-template-columns:1fr}}

/* ── Accessibility floor ── */
a:focus-visible,button:focus-visible,input:focus-visible,[tabindex]:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}
.hero a:focus-visible,.svc-nav a:focus-visible,.btn-dk-ghost:focus-visible,.cta-band a:focus-visible,.clients a:focus-visible,.foot a:focus-visible{outline-color:#fff}
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .reveal{opacity:1!important;transform:none!important}
  .chev{animation:none!important}
}

/* ── Case study page ── */
.hero-metric{display:flex;align-items:center;gap:16px;margin-top:32px;flex-wrap:wrap}
.metricbig{font-size:clamp(48px,6.8vw,84px);font-weight:700;letter-spacing:-.03em;line-height:1;background:var(--grad-bright);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero-metric .ml{color:#c9c8d0;font-size:15px;max-width:26ch;line-height:1.4}
.metastrip{display:flex;flex-wrap:wrap;gap:20px 52px;padding:28px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.metastrip .k{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--mut);font-weight:500;margin-bottom:6px}
.metastrip .v{font-size:15px;color:var(--ink);font-weight:500}
.metrics{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px}
.metric{padding:32px 28px;border:1px solid var(--line);border-radius:var(--r3);background:var(--surface)}
.metric .n{font-size:clamp(42px,5vw,64px);font-weight:700;letter-spacing:-.03em;line-height:1;background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.metric .l{font-size:14px;color:var(--mut);margin-top:14px;line-height:1.5}
.cc-result{display:inline-flex;align-items:center;gap:6px;font-size:12.5px;font-weight:600;color:var(--accent)}
.cc-result i{background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:15px}
.figure{background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);padding:clamp(28px,3.5vw,44px)}
.figure .cap{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--mut);font-weight:500;margin-bottom:8px}
.figure h3{font-size:clamp(17px,1.9vw,21px);font-weight:600;margin-bottom:30px;max-width:30ch}
.bars{display:flex;align-items:flex-end;gap:clamp(28px,6vw,90px);height:230px;padding:0 clamp(6px,3vw,40px)}
.bars .bar{flex:1;max-width:150px;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;height:100%}
.bars .col{width:100%;border-radius:12px 12px 0 0;display:flex;align-items:flex-start;justify-content:center;padding-top:14px;font-weight:700;font-size:clamp(18px,2.2vw,26px);letter-spacing:-.02em}
.bars .base .col{background:var(--bg-alt);color:var(--mut);height:67%}
.bars .win .col{background:var(--grad);color:#fff;height:100%}
.bars .lbl{margin-top:16px;font-size:13.5px;color:var(--ink-2);text-align:center;line-height:1.4}
.bars .lbl .s{display:block;font-size:12px;color:var(--mut);margin-top:2px}
.video{position:relative;width:100%;max-width:940px;margin:0 auto;aspect-ratio:16/9;border-radius:var(--r3);overflow:hidden;border:1px solid var(--line);background:#000;box-shadow:0 22px 54px rgba(20,18,40,.14)}
.video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.figimg{background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);padding:clamp(20px,2.5vw,34px);max-width:880px}
.figimg .cap{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--mut);font-weight:500;margin-bottom:18px}
.figimg img{width:100%;height:auto;border-radius:8px;display:block}
.figimg.duo{max-width:1000px}
/* breakout: let a figure use the full content width while text stays at measure */
.figimg.wide{max-width:100%}
.figimg.duo.wide{max-width:1000px}
.figimg.duo .grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.figimg .grid2 figure{margin:0}
.figimg .grid2 figcaption{font-size:12px;color:var(--mut);text-align:center;margin-top:10px}
@media(max-width:680px){.figimg.duo .grid2{grid-template-columns:1fr}}
.figimg img{cursor:zoom-in}
.lb-overlay{position:fixed;inset:0;z-index:200;background:rgba(8,8,11,.92);display:none;align-items:center;justify-content:center;padding:16px}
.lb-overlay.open{display:flex}
.lb-overlay img{max-width:92vw;max-height:92vh;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}
.lb-close{position:absolute;top:18px;right:18px;width:44px;height:44px;border-radius:50%;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.08);color:#fff;font-size:22px;display:flex;align-items:center;justify-content:center;cursor:pointer}
.metric .qic{width:44px;height:44px;border-radius:12px;display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:16px;background:linear-gradient(140deg,rgba(91,58,166,.13),rgba(74,222,128,.10));border:1px solid rgba(91,58,166,.12)}
.metric .qic i{background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent}
.metric.qual .t{font-weight:600;font-size:16px;color:var(--ink);margin-bottom:6px}
.metric.qual .l{margin-top:0;font-size:14px;color:var(--mut);line-height:1.55}
.cc a,a.cc{text-decoration:none;color:inherit}

/* ---------- diagnóstico rápido ---------- */
.diag-stage{max-width:720px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r4);box-shadow:0 20px 50px -30px rgba(20,16,40,.2);overflow:hidden}
.diag-top{padding:26px 40px 0;display:flex;align-items:center;gap:10px}
.diag-dots{display:flex;gap:6px}
.diag-dots i{width:26px;height:4px;border-radius:2px;background:var(--line);display:block;transition:.25s}
.diag-dots i.on{background:var(--grad)}
.diag-stepno{font-size:12px;color:var(--mut);margin-left:auto}
.diag-qwrap{padding:26px 40px 36px}
.diag-qwrap h3{font-size:clamp(18px,2.2vw,22px);margin-bottom:20px;max-width:26ch}
.diag-optcol{display:flex;flex-direction:column;gap:9px}
.diag-radiopt{display:flex;align-items:center;gap:12px;padding:13px 16px;border:1.5px solid var(--line);border-radius:12px;font-size:14.5px;color:var(--ink-2);text-align:left;background:var(--surface);width:100%;transition:.15s}
.diag-radiopt:hover{border-color:var(--accent-bright)}
.diag-radiopt .dot2{width:16px;height:16px;border-radius:50%;border:1.5px solid var(--line);flex-shrink:0}
.diag-radiopt.sel{border-color:var(--accent);background:rgba(91,58,166,.05)}
.diag-radiopt.sel .dot2{border-color:var(--accent);background:var(--accent);box-shadow:inset 0 0 0 3px #fff}
.diag-navrow{display:flex;justify-content:space-between;align-items:center;padding:0 40px 32px}
.diag-navrow button{font-size:13.5px;font-weight:600;padding:11px 22px;border-radius:var(--rFull);border:none;font-family:inherit}
.diag-navrow .diag-nx{background:var(--grad);color:#fff}
.diag-navrow .diag-nx:disabled{opacity:.35;pointer-events:none}
.diag-navrow .diag-bk{background:none;color:var(--mut)}
.diag-resultview{padding:38px 40px 44px;background:linear-gradient(180deg,var(--bg) 0%,var(--surface) 100%)}
.diag-resultview .diag-tag{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--green);margin-bottom:10px}
.diag-resultview h3{font-size:clamp(21px,2.6vw,27px);margin-bottom:10px;max-width:22ch}
.diag-resultview>p{font-size:14px;color:var(--mut);max-width:52ch;margin-bottom:24px;line-height:1.6}
.diag-caselabel{font-size:11.5px;font-weight:600;letter-spacing:.04em;color:var(--accent);display:inline-block;margin-bottom:10px;text-decoration:none}
.diag-caselabel:hover{text-decoration:underline}
.diag-proofrow{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:center;background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:20px 22px;margin-bottom:24px}
.diag-proofrow .diag-big{font-size:34px;font-weight:700;background:var(--grad-accent);-webkit-background-clip:text;background-clip:text;color:transparent;line-height:1;white-space:nowrap}
.diag-proofrow .diag-rt div:first-child{font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--mut);margin-bottom:4px}
.diag-proofrow .diag-rt div:nth-child(2){font-size:13.5px;color:var(--ink-2)}
.diag-ctarow{display:flex;flex-wrap:wrap;align-items:center;gap:18px}
.diag-cta{display:inline-flex;align-items:center;gap:8px;background:var(--grad);color:#fff;padding:13px 24px;border-radius:var(--rFull);font-size:14px;font-weight:600;border:none;text-decoration:none;font-family:inherit}
.diag-secondary{display:flex;flex-wrap:wrap;align-items:center;gap:16px}
.diag-restart{font-size:13px;color:var(--mut);background:none;border:none;font-family:inherit;padding:0}
.diag-restart:hover{color:var(--accent)}

/* diagnóstico: estado "analizando" + animación de entrada */
.diag-loading{padding:70px 40px;display:flex;flex-direction:column;align-items:center;gap:18px;text-align:center}
.diag-loading p{font-size:14px;color:var(--mut)}
.diag-spinner{width:28px;height:28px;border-radius:50%;border:3px solid var(--line);border-top-color:var(--accent);animation:diagSpin .7s linear infinite}
@keyframes diagSpin{to{transform:rotate(360deg)}}
@keyframes diagIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:translateY(0)}}
.diag-qwrap,.diag-resultview,.diag-loading{animation:diagIn .35s ease both}
@media(prefers-reduced-motion:reduce){
  .diag-spinner{animation:none;border-top-color:var(--line)}
  .diag-qwrap,.diag-resultview,.diag-loading{animation:none}
}
@media(max-width:640px){.diag-top,.diag-qwrap,.diag-navrow,.diag-resultview{padding-left:22px;padding-right:22px}}