Most human decisions run on autopilot, guided by mental shortcuts, heuristics, and biases we barely notice. Pointing out an obvious bias is easy; finding the real reason behind a behavior when the answer isn't obvious, and designing a solution that actually works, is the hard part of any project. That's what we do better than anyone. People come to us for the challenges others couldn't solve.
Heurística Lab clients: The World Bank, IDB, Peru's Ministry of Development and Social Inclusion, Peru's Ministry of Foreign Trade and Tourism, BCP, Bancolombia, Alicorp, Mibanco, Comfama, RIMAC, FinaBank, qiip (a SURA fintech), La Victoria Lab, Protección, Bernard van Leer Foundation, and Oncosalud.
Answer two questions and we'll show you the service and success story closest to your situation.
Choose by your goal. We take on the full project, or just the stage you need.
Key insight. Tenure predicts who adopts it, but the real cause is belonging. You intervene on the cause, not the correlation.
We choose the intervention based on evidence, and test it before scaling.
Scale based on what the experiment proves: identify the winner and rule out the loser.
Prefer to train your team? Courses and training (in Spanish)
"Together with Heurística Lab, we're developing a new lens on problems we deal with routinely, where the added value is clear: their experience in planning, processes, tools, and analysis lets them deliver the added value we need."
How to use behavioral science to influence effectively and create positive change. (Guide available in Spanish.)
Real projects, with results our clients can measure and showcase.
Tell us what's on your mind and we'll get back to you. It can be a specific project or a general question.
Or write to us directly at contacto@heuristicalab.com
